Doblado Torres, a bakery that specializes in pastries, was seeking to create a unique brand that would represent a range of traditional products associated with Christmas.

Steering clear of clichés that flood the market, we found this character from the Middle Ages, the time when these special treats began to be made. A nice and memorable reflection that transmits the ideas of craftsmanship, intrigue, and tradition.

A typeface crafted specifically for the brand name along with a design that transmits closeness –as well as a direct and suggestive claim– all top off a brand identity that both stands out and is endearing.