A celebration with heart. To commemorate Synergym’s tenth anniversary and the opening of its 100th club, we developed the creative concept and organized an event worthy of the milestone. Under the slogan Feel the beat, we turned the heartbeat into a symbol of everything that drives the brand: energy, commitment, and team pride.

We designed a vibrant experience for its employees, with memorable activations, live shows, participatory activities, and an immersive atmosphere — all aligned with the brand’s fresh and approachable tone. An event created to celebrate the past… and fuel the momentum for the next ten years.