Social networks have become part of our daily lives. We have been immersed in the world of social networks for years and today, we still make beginner’s mistakes. On a personal and non-professional level this is not relevant, but when we are responsible for the social networks of a company, these mistakes become fundamental. Join us to draw the conclusions of the social networks that will help you most in your work.
Here are some guidelines to help you improve your experience and draw some basic conclusions from social networks.
Social media advertising
Registering on a social network is free, but this may not be enough. If we are not a brand or person with a huge recognition, it will be necessary to invest some money to create ads within each social network. The best known are those on Facebook, but we can also promote posts from Twitter. It is not necessary to pay a lot either, as long as we know our target and we have a well segmented audience.
It is not necessary to have a presence on all social networks
It is not necessary to be on every social network there is. It is better to concentrate your efforts and the budget we have mentioned above on the networks with the greatest projection. If we do not have a good product and image, it is not necessary to be on sites such as Instagram, Pinterest or Flickr, where image is essential. It is always better to be 100% on one or two networks than 50% on five or six. As the saying goes, greed broke the camel’s back.
Create a strategy
It is essential to have a strategy to follow. We should not go around in circles. We are often trying to focus our efforts on the wrong audience. The importance of segmentation is basic to our strategy. We have to know the tastes of our audience. It would be absurd to sell an air conditioning machine to an Eskimo, wouldn’t it? Well, if we know the tastes of our target, it will be easier to know what they need. If we bombard with actions that are not relevant to our followers, in the end we will only achieve one thing: we will lose a follower, who could have become a consumer.
Entrust your social media to professionals
Social networking is not something that everyone can do. The idea that “the company’s social networks are run by my brother-in-law, who is very fond of computers” has to come to an end. This is a big mistake. There are highly trained people and agencies that can really do this, or is our advisor, accountant or lawyer someone who is good at the subject? Investing money in a good community manager or a specialised agency can take away a lot of headaches.
Create a community of loyal followers
Every day we see companies that are only concerned with increasing their number of followers on social networks without caring in the slightest that these followers are of high quality. It is essential that quality prevails over quantity in our profiles. There is no point in having a million fans if only a few thousand are interested in the purpose of our company. In the end, we will only get them bored and they will stop following us. Once again, it is better a bird in the hand than a hundred in the air.
We hope that these basic conclusions about social networks have helped you and that from now on your experience will be really favourable. Remember that at Cuatrocento we are here to help you with social networks and many other aspects of communication.
