The management at the Collection of the Russian Museum of Málaga was seeking a memorable publicity campaign that would capture the attention of both citizens from Málaga and tourists visiting the city. The objective was to increase the influx of visitors to the art gallery.

Using emoticons, we created a very symbolic campaign to break down cultural barriers and create a message that would be understood by our entire target audience. A collection of emotions –painted by Russians– that invite the visitor to experience their own feelings.

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