Calconsa, a structural design calculations company, wanted to celebrate its 45th anniversary and needed a concept for its commemorative event that would emotionally convey the true value of the company, as well as its future projection.

The concept “Incalculable Work over the Long Haul” (originally “Una obra incalculable” in Spanish), aims to focus, paradoxically, on the fact that although structural design calculation is the basis of Calconsa’s work, what really matters is the team that has worked since 1976 to make the milestone of 45 years possible (the human side), and the value of all that long-term work is truly incalculable.

calconsa.com