experien&ce
Los Patios
A Wow reopening
Rational
Los Patios Shopping Center was the first shopping center in Andalusia and the second in Spain to open its doors. After a total renovation, the aim was to create an anniversary event and disseminate the news of the center’s new facilities, surprising both the usual customers and new potential clients.
For the consumer channel, we developed very fresh and direct creative elements associated with initiatives and events held at the shopping center.
MEDIA
PRINT
Street advertising panels, bus advertising, radio advertising, brochures, merchandising, POP advertising.
DIGITAL
Social media, email list, video, photos.
COMUNICACIÓN
Event organization, press room, press conference call.
