After the launch of the LUZ Shopping Center in Jerez, we once again accompanied Inter IKEA Centers in the launch of their second shopping mall in Spain, the largest in Castile and León, located in Valladolid. Our agency was present for everything: from the laying of the first stone to the installation of the last piece of signage for the shopping center, including the implementation of the brand and visuals in all the spaces, the creative launch campaign, promotional initiatives, street marketing, the creation and management of offline and digital media, hiring of artists, etc.

Launch and grand opening campaign for the RÍO Shopping Center of Valladolid. Creation of the launch concept and adaptation to conventional media, street marketing, opening promotions, etc. Creation and management of the media plan and opening event. The result: the shopping center was brimming for the first three days of its inauguration.

rioshopping.com