The Regulatory Council of Wines of Málaga was seeking to carry out a catchy campaign in the context of the Málaga Film Festival aimed at potential consumers. Thus, it created the First Málaga Wine Route, which took place in more than 40 establishments in the city.

We did the naming and the graphic design for the advertising campaign. We played with the term CinemaScope and supported that idea with an image that symbolizes both the cinema and wine world. A very attractive pairing that made the initiative a complete success.