WEB CARAVAN needed a re-design of its visual identity and communication strategy to bring it up to date with new times, all the while having the clear objective of differentiating itself from the rest of the competing brands in a sector with excessive abuse of the same creative resources.

In this way we generate an iconic and chameleon-like identity by creating our own graphic language.

The new brand tagline “Don’t run, live!” is much more than a phrase, it is the philosophy of life shared by all lovers of nature, encounters, landscapes… of life.

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