To be or not to be on social networks? This is one of the big questions that companies ask themselves when it comes to implementing their social media strategy.
Some brands see social networks as a threat and others as a great opportunity. In any case, what is certain is that they are a powerful communication tool with a great capacity to spread and disseminate a company’s message.
According to a study by IAB Spain, 41% of Spaniards who surf the Internet follow brands on social networks. The most used network is Facebook (93%) followed by Twitter (20%).
The reason why an internet user follows a brand on social networks is firstly to look for job offers, secondly to get information about offers and discounts, and thirdly to find out information about a product. The fourth and fifth reasons are to access customer services offered by the brand and to participate in competitions.
It is very important for a brand or company to lay the foundations for action in this online environment in order to create a community of loyal followers and achieve the objectives set.
Among all the “good practices” and recommendations that we are given to establish and consolidate a brand on Social Networks, we highlight the following:
1. Humanise your brand.
Messages and communications must be personal, practice dialogue with users and not just launch messages of offers and promotions at will.
2. Consistency.
It is very important to plan your communications. There is no point in publishing 5 posts a day if you are going to go 5 days without publishing anything.
3. Be different and try to stand out.
Being present on Social Networks requires time to think about what you can do to differentiate yourself from your competitors.
4. Listen to the user and respond.
Quickly and effectively respond to their questions, queries or comments.
The result of following these practices will be a number of notable benefits:
Increased popularity and brand image.
Generating traffic to your website.
High conversion rates.
Rapid dissemination of published information.
Gathering of valuable data about your followers’ profiles.
5. Maintain coherence in all communications.
Each Social Network has its own personality so our communication has to be coherent with all of them.
The result of following these practices will be a series of notable benefits:
Increased popularity and brand image.
Generation of traffic to your website.
High conversion rates.
Rapid dissemination of published information.
Gathering of valuable data about your followers’ profiles.
Social media? Yes, thank you! Now is the time to develop your social media strategy and make the most of this powerful communication tool. Don’t miss the opportunity to connect with your audience and achieve your goals. Need help getting started? Contact us today and find out how we can boost your Social Media presence.
