We developed this promotional event in Málaga for SAN MIGUEL’s Manila Beer. An experiential event that went off without a hitch to bring the universe of this new beer to the consumer.

The experience consisted of 10 dinners with stars organized at the “The View” terrace of the José Carlos García Restaurant in the Port of Málaga – directed and scripted by actors Juanma Lara and Salva Reina. The guests (including journalists, Instagrammers, influencers, and suppliers and distributors of SAN MIGUEL) were invited to meet (without knowing their final destination) in the historic center, where an auto rickshaw and a host wearing a pith helmet were waiting for them.

From there, they were taken to the restaurant where a big surprise awaited: a dinner prepared for the occasion by the Michelin-starred chef and featuring entertainment by actors Juanma Lara and Salva Reina.

The result: an exotic night and a show full of flavor and humor. You know, the same as never.