Email marketing is the sending of emails to a database of users with whom we seek to establish communication.
Email marketing may be the last thing you think of when you think of marketing. Email is perceived as an ‘outdated’ and obsolete strategy. But BEWARE, we may be talking about one of the most effective digital marketing strategies.
In the fast-paced world of digital marketing, new channels are appearing at a dizzying pace, which can lead us to question whether more “traditional” strategies are dead. However, email marketing is one channel that survives change year after year.
Why include email marketing in your strategy?
This is one of the strategies that can help you build customer loyalty and help you establish lasting relationships with your customers. We don’t want to try to convince you of anything, we are simply going to give you some information so that you can decide for yourself:
- 72% of consumers prefer to receive marketing communications via email rather than other communication channels such as social media (MarketingSherpa).
- 80% of marketers (eMarketer) believe that email marketing is the best tool for customer retention.
- 80% of users say they check their email inbox several times a day.
- According to DMA data, for every €1 invested, an average ROI (return on investment) of €32 is achieved.
- The average email open rate is 20.81% (Campaign Monitor, 2023). A much higher rate compared to other channels such as social media.
The truth is that email marketing has a long way to go, and can help you achieve many of your business goals. Do you want to know how? Read on.
How can email marketing help me?
Think email marketing doesn’t fit into your strategy? Let us at least doubt it. There are countless applications of email marketing. Here are some of the most important ones that you can start applying in your business right now.
Inbound marketing
Using email to offer regular content to your users and including it in your content strategy is a guaranteed success. You can offer the user content of great value, helping you to improve your brand image.
Automation through email marketing
Have you created a sales funnel? Including email in this process can be an essential part of it. It is a medium that works very well at different stages of the sales funnel.
Loyalty
Customer loyalty is one of the most important strategies, and email is a channel that can help you maintain a constant and personalised relationship with your users.
Retargeting
One of the best channels to re-engage users who have already been interested in your products or services is undoubtedly email. Remind the user that you are still there, and that you will accompany them through every part of the process.
Promotion of special offers and services
What better way to communicate your special offers and services than to a database of users who have already shown interest in your product or service?
But if you think that email is out of your hands, Cuatrocento, as an agency specialised in digital marketing and email marketing campaign management, can help you.
