El juglar

experien&ce Rational Doblado Torres, a bakery that specializes in pastries, was seeking to create a unique brand that would represent a range of traditional products associated with Christmas. Steering clear of clichés that flood the market, we found this character from the Middle Ages, the time when these special treats began to be made. A […]

Aequor

experien&ce Rational Aequor is a recently created property developer made up of professionals from the sector who were looking for a strong brand identity to support their projects – especially their first development, Sorolla 15~17, a group of premium homes being built in the city of Málaga, in the exclusive Limonar area. Elegance, quality, and […]

Magnificent Acoustics

experien&ce Rational “Acústicos Magníficos” (“Magnificent Acoustics”) is a culinary/musical experience created specifically for San Miguel’s Magna Beer in a privileged space: the JCG Restaurant on Pier One at the Port of Málaga. A different Sunday activity. Three close and intimate concerts with top-notch artists and limited space – only 85 people could attend. The lucky […]

5th Anniversary Menu

experien&ce Rational The Ministry of Tourism, Regeneration, Justice, and Local Administration of Andalusia decided to carry out activities aiming to commemorate the 500th anniversary of the first trip around the globe, all falling under the “Origin and Destination” context. This specific initiative aimed to set a 500th Anniversary Menu that could be elaborated and offered […]

Calconsa

experien&ce Rational Calconsa, a structural design calculations company, wanted to celebrate its 45th anniversary and needed a concept for its commemorative event that would emotionally convey the true value of the company, as well as its future projection. The concept “Incalculable Work over the Long Haul” (originally “Una obra incalculable” in Spanish), aims to focus, […]

Wake-Up

Play Video experien&ce Rational Based on a teaching methodology that is unique in all of Andalusia and which uses stimuli, technology, and the English language, the client was looking for a new nursery school concept – a name and a visual universe that would reflect what the school stands for and set it apart from […]

C. Russian Museum

Play Video experien&ce Play Video Rational The management at the Collection of the Russian Museum of Málaga was seeking a memorable publicity campaign that would capture the attention of both citizens from Málaga and tourists visiting the city. The objective was to increase the influx of visitors to the art gallery. Using emoticons, we created […]

Renthas

experien&ce Rational Renthas is a new company that aims to manage the tourist rental sector in a more efficient and transparent way with the help of its proprietary software. They came to our agency to launch their services nationwide in Spain. To accomplish that, we developed a digital advertising campaign accompanied by an online media […]

Los Patios

Play Video experien&ce Rational Los Patios Shopping Center was the first shopping center in Andalusia and the second in Spain to open its doors. After a total renovation, the aim was to create an anniversary event and disseminate the news of the center’s new facilities, surprising both the usual customers and new potential clients. For […]

Vinomascope

experien&ce Rational The Regulatory Council of Wines of Málaga was seeking to carry out a catchy campaign in the context of the Málaga Film Festival aimed at potential consumers. Thus, it created the First Málaga Wine Route, which took place in more than 40 establishments in the city. We did the naming and the graphic […]

Vinarama

experien&ce Rational The Regulatory Council of Wines of Málaga decided to organize a big event at the La Térmica Contemporary Culture Center, where they would highlight the relationship between wine and culture… a three-day festival aimed at the people of Málaga and where one could enjoy activities such as wine tasting events, concerts, exhibitions, auctions, […]

Estraza

experien&ce Fried fish Rational Estraza is a new concept for an establishment where quality fried fish served on trays lined with kraft paper is the specialty. We took the Spanish name for the type of paper from these trays (“estraza” = “kraft”): emphatic, clear, direct, and unpretentious. From there, we created a visual identity able […]